This enables a user to enjoy a smooth, unbroken streaming experience even if their network connection is interrupted at some point. Streaming music apps like Rdio and Spotify all cache songs as they play them. The explanation from Apple seems a bit suspect to me, if I’m being honest, as does Kafka’s possible justifications. Any hiccups in service would, of course, be the carrier’s fault, but from a consumer’s perspective, it would be Apple’s devices that were failing to play back music in a smooth, unencumbered fashion. The carriers would see an enormous increase in traffic from a fully integrated streaming solution like this, one that Apple doesn’t feel that they are prepared for. The added strain of the millions of iDevice users suddenly playing all of their music from the cloud instead of storing it locally on their devices is another issue that’s mentioned. Apple is using the cloud to fix and advance their ecosystem. The other cloud version, the Google version, of playback on any device on the cloud – they’re not interested in that. ![]() ![]() He says that Apple actually did acquire streaming rights along with the right to store music in iCloud, but that Apple doesn’t want to exercise those rights for ‘philosophical’ reasons.Īpple’ platform is all about these files on their devices, that have incredibly great playback experience for the consumer. ![]() Not so, says a record executive that spoke to Peter Kafka. Yesterday I conjectured that it had taken this long for Apple to reveal that streaming would be possible because of licensing issues that it had now apparently worked out.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |